Local market versions boost propagation, engagement and credibility.
Press releases are still used and useful to control the dissemination of company news and announcements as well as to build relationships with media professionals and the general public. They are a chance to connect with your audience when and how you want to, on a regular basis. Not to mention a legal requirement for public companies. In sum, they are still a cost-effective tool to earn media coverage worldwide, both online and offline. Continue reading →
Good boundaries make good freelancers.
As freelancers we need to manage our work, our time, our money, the direction we’d like our business to go.
Learning to say no is a key step to grow your business exactly the way you want to. And a way to become a trusted professional.
But saying no to what? Continue reading →
Is creativity innate? Well, maybe to a degree, but a master’s degree in creativity is earned with lots and lots of work. As we’re not poets living on thin air, but professionals who need to deliver, often on very short deadlines, we can’t wait for inspiration. Continue reading →
Here are a few insider tips and pointers on marketing translation for clients who want to make the most of it.
Translating marketing contents means communicating products and services in the most persuasive and effective way, through an appealing and compelling language. Continue reading →
Here are a few insider tips on translation for clients of the hospitality sector who want to make the most of it.
Because today translation is no longer optional, nor something you can do in-house. It is a core ingredient of your marketing mix and it must be handled by professionals capable of turning this great opportunity into a good ROI, in terms of arrivals, brand identity, customer loyalty and revenue. Continue reading →
Qualche trucco per stimolarla e catturarla da chi ci lavora ogni giorno
Creativi si nasce? Beh, forse un po’ sì, ma bravi lo si diventa con tanto, tanto lavoro.
In questo senso, creatività non fa rima con estro, ma con studio, applicazione, impegno, concentrazione. Occorre provare, riprovare, testare. Fare brainstorming. E poi sfoltire, semplificare, far emergere solo le opzioni valide e affinarle ancora. Continue reading →
Collaboration, flexibility, promptness are essential to the way we work today and central systems can go a long way to help us stay ahead of the game.
Today being a freelancer doesn’t mean being alone any longer (luckily!). Nor stuck in one place.
Freelancers as multi-tasking digital nomads
Freelancers cooperate with agencies, direct clients, business partners and suppliers in an increasingly complex ecosystem, made up of many different actors. They are connected and part of peer networks. They have become ‘digital nomads’, with the freedom to work from virtually anywhere, be it home, a co-working space, or a place abroad for a bit of ‘bleisure’ time. Continue reading →