Style never goes out of style. At least not in writing. And good writing can go a long way to build the image of a brand. Read on to see why. Continue reading →
Beat panic and invest in yourself.
Let’s face it: we all go through dry spells. Even those who’ll never admit to it. For some, they fall at the beginning of the year, when companies haven’t decided on marketing strategies. For others, things slow down in the summer months.
Let’s turn dry spells into opportunities
When telephone and email go silent, panic is set to kick in. With experience, you learn to take these moments more philosophically, as a respite from your busiest days, turning them into opportunities: to improve your skills, to clean up your computer which is about to explode into space, to put your accounting in shape. Or maybe, just to relax and enjoy the free about freelancing. But let’s see a few examples. Continue reading →
One of my fields of expertise is luxury hospitality.
And a key concept in there is time, for instance the fact affluent people are also time-poor, which can have various consequences, from the demand of good travel advisors to the length of their stay, from wanting to pack more and varied experiences into a single holiday to the growth of bleisure trips.
So we can say luxury also means time. Which is maybe our most precious resource.
But if time is money, can money buy us more time to be happy? Continue reading →
Good boundaries make good freelancers.
As freelancers we need to manage our work, our time, our money, the direction we’d like our business to go.
Learning to say no is a key step to grow your business exactly the way you want to. And a way to become a trusted professional.
But saying no to what? Continue reading →
Is creativity innate? Well, maybe to a degree, but a master’s degree in creativity is earned with lots and lots of work. As we’re not poets living on thin air, but professionals who need to deliver, often on very short deadlines, we can’t wait for inspiration. Continue reading →
Collaboration, flexibility, promptness are essential to the way we work today and central systems can go a long way to help us stay ahead of the game.
Today being a freelancer doesn’t mean being alone any longer (luckily!). Nor stuck in one place.
Freelancers as multi-tasking digital nomads
Freelancers cooperate with agencies, direct clients, business partners and suppliers in an increasingly complex ecosystem, made up of many different actors. They are connected and part of peer networks. They have become ‘digital nomads’, with the freedom to work from virtually anywhere, be it home, a co-working space, or a place abroad for a bit of ‘bleisure’ time. Continue reading →
Appunti da un anno di traduzioni, revisioni e ripensamenti.
Con gli anni ho imparato a non agire d’impulso (beh, quasi sempre), che si tratti di fare un acquisto personale o di lavoro, o delle decisioni sulla mia attività imprenditoriale. Sulle scelte da fare per crescere, e non parlo necessariamente di ricavi, ma di soddisfazione. Continue reading →