The following is an extract in English of a contribution to Traduire, the magazine published twice a year by SFT, the French association of translators. The December 2016 issue was dedicated to luxury, fashion and translation.
No. 235 – Luxe, mode… et traduction!
Published by SFT – Société française des traducteurs, December 2016
In this article I would like to share a few thoughts about the language of luxury, with some regard to the Italian language and from the point of view of a language professional like myself. Continue reading →
Local market versions boost propagation, engagement and credibility.
Press releases are still used and useful to control the dissemination of company news and announcements as well as to build relationships with media professionals and the general public. They are a chance to connect with your audience when and how you want to, on a regular basis. Not to mention a legal requirement for public companies. In sum, they are still a cost-effective tool to earn media coverage worldwide, both online and offline. Continue reading →
Good boundaries make good freelancers.
As freelancers we need to manage our work, our time, our money, the direction we’d like our business to go.
Learning to say no is a key step to grow your business exactly the way you want to. And a way to become a trusted professional.
But saying no to what? Continue reading →
Is creativity innate? Well, maybe to a degree, but a master’s degree in creativity is earned with lots and lots of work. As we’re not poets living on thin air, but professionals who need to deliver, often on very short deadlines, we can’t wait for inspiration. Continue reading →
Here are a few insider tips and pointers on marketing translation for clients who want to make the most of it.
Translating marketing contents means communicating products and services in the most persuasive and effective way, through an appealing and compelling language.
🔘 LISTEN to the whole article ➡️ here
Continue reading →
Here are a few insider tips on translation for clients of the hospitality sector who want to make the most of it.
Because today translation is no longer optional, nor something you can do in-house. It is a core ingredient of your marketing mix and it must be handled by professionals capable of turning this great opportunity into a good ROI, in terms of arrivals, brand identity, customer loyalty and revenue. Continue reading →
Translation and a smart language strategy can help you improve revenue and guest experience, the two main concerns of every hotelier.
Both as a guest and as a hotelier, I have often encountered poorly translated collateral in hotels, or not translated at all – not to speak of online contents.