5 benefits of integrating translation in a company’s communication strategy

About international companies adopting marketing translation and transcreation to safely go global locally.

Lately I have been working on a greater than usual number of company profiles, presentations, taglines and promotional campaigns to be adapted and localized for the Italian market. The requests come from companies of diverse background and industry, from biopharma to fork lifts, from satellite communication to jewellery.

Hopefully this means international companies are starting to understand the importance of communication and the importance of communicating in the customer’s language. Continue reading →

Transform your communication with transcreation

In today’s age where mass marketing is something prehistoric and segmentation is getting more and more sophisticated, how can you think of appealing to your customers if you don’t speak their language or know their culture, if you aren’t aware of the correct local use of register, idioms, humour and tone of voice or if you don’t perceive issues in context?

Transcreation helps companies reach out to local markets avoiding serious missteps, which can cost a lot in terms of reputation, engagement and revenue.

But what is transcreation? Continue reading →