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by Laura Cattaneo

Who’s afraid of the dry spell?

Beat panic and invest in yourself.

Let’s face it: we all go through dry spells. Even those who’ll never admit to it. For some, they fall at the beginning of the year, when companies haven’t decided on marketing strategies. For others, things slow down in the summer months.

Let’s turn dry spells into opportunities

When telephone and email go silent, panic is set to kick in. With experience, you learn to take these moments more philosophically, as a respite from your busiest days, turning them into opportunities: to improve your skills, to clean up your computer which is about to explode into space, to put your accounting in shape. Or maybe, just to relax and enjoy the free about freelancing. But let’s see a few examples. Continue reading →

by Laura Cattaneo

The therapeutic power of saying “No”

Good boundaries make good freelancers.

As freelancers we need to manage our work, our time, our money, the direction we’d like our business to go.

Learning to say no is a key step to grow your business exactly the way you want to. And a way to become a trusted professional.

But saying no to what? Continue reading →

by Laura Cattaneo

Central systems in modern working: a future-proof match

Collaboration, flexibility, promptness are essential to the way we work today and central systems can go a long way to help us stay ahead of the game.

Today being a freelancer doesn’t mean being alone any longer (luckily!). Nor stuck in one place.

Freelancers as multi-tasking digital nomads

Freelancers cooperate with agencies, direct clients, business partners and suppliers in an increasingly complex ecosystem, made up of many different actors. They are connected and part of peer networks. They have become ‘digital nomads’, with the freedom to work from virtually anywhere, be it home, a co-working space, or a place abroad for a bit of ‘bleisure’ time. Continue reading →

by Laura Cattaneo

The key role of translation in hospitality

Translation and a smart language strategy can help you improve revenue and guest experience, the two main concerns of every hotelier.

Both as a guest and as a hotelier, I have often encountered poorly translated collateral in hotels, or not translated at all – not to speak of online contents.

But first let’s look at some data. Continue reading →

by Laura Cattaneo

Translation as a key asset for success in a multinational marketing strategy

Making the case for company and brand content adaptation when reaching international audiences.

According to the American Marketing Association, localizing contents is key to a company internationalization strategy. Why? For very concrete reasons: it can make or break a company’s success abroad, distinguishing brands that communicate effectively with international markets from other brands that remain foreign and inaccessible; and it increases sales in the target markets, with clear ROI from translation and localization efforts, directly impacting their bottom line. Continue reading →