Lack of translation among top reasons of e-commerce checkout failures

The online payment portal Stripe, among Silicon’s Valley most valuable start-ups, released the study The State of European Checkouts in 2020, reviewing the most common issues in the checkout flow in over 450 e-commerce websites across Europe.

The study found out that 9 in 10 lost sales in Europe came from failures on the checkout page.

And that the most common error, adding up to a huge 74%, is that checkouts did not have local language translations. Continue reading →