The benefits of translation for tourism boards

How translation and transcreation can help reap even more rewards from a smart inbound tourism strategy.

Over the years I have helped several tourism boards – from Europe, America and Asia – localize and adapt their contents for the Italian market.

As destination communication has evolved with countries becoming true brands in all respects, translation and transcreation* have become key in recreating the national identity for the target audience of other countries, thus attracting more visitors and reputation. Continue reading →