Lack of translation among top reasons of e-commerce checkout failures

The online payment portal Stripe, among Silicon’s Valley most valuable start-ups, released the study The State of European Checkouts in 2020, reviewing the most common issues in the checkout flow in over 450 e-commerce websites across Europe.

The study found out that 9 in 10 lost sales in Europe came from failures on the checkout page.

And that the most common error, adding up to a huge 74%, is that checkouts did not have local language translations. Continue reading →

Bridge the gap of social distancing with translation

In times of crisis like the one we’re living now on a global scale due to the COVID-19 emergency, translation can help you reach your audience by mitigating the gap created by social distancing.

Now more than ever, our communication should aim to be: Continue reading →

The language of luxury and the luxury of language

The following is an extract in English of a contribution to Traduire, the magazine published twice a year by SFT, the French association of translators. The December 2016 issue was dedicated to luxury, fashion and translation.

REVUE TRADUIRE
No. 235 – Luxe, mode… et traduction!
Published by SFT – Société française des traducteurs, December 2016

In this article I would like to share a few thoughts about the language of luxury, with some regard to the Italian language and from the point of view of a language professional like myself. Continue reading →

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3 ways to improve the quality of your website

The following tips are equally valid for the website of a freelancer, the website of a SME or that of a big international company.

Because quality is universal. And it matters in any circumstance, if you want to attract customers and win their trust. Instead of stepping into a physical store or into a meeting room, they step into your virtual “house”, but the rules don’t change that much: what matters most is first catching their eye with an interesting proposition, have them coming back again and again thanks to interesting, well curated contents and graphics, and gaining their trust by doing what you’re promising. Continue reading →