About international companies adopting marketing translation and transcreation to safely go global locally.
Lately I have been working on a greater than usual number of company profiles, presentations, taglines and promotional campaigns to be adapted and localized for the Italian market. The requests come from companies of diverse background and industry, from biopharma to fork lifts, from satellite communication to jewellery.
Hopefully this means international companies are starting to understand the importance of communication and the importance of communicating in the customer’s language. Continue reading →