Style still matters in writing. And in translation.

Style never goes out of style. At least not in writing. And good writing can go a long way to build the image of a brand. Read on to see why.

I am re-reading The Sense of Style by Steven Pinker (do read it!) and I find that many concepts and suggestions apply directly to translation as well.

Take the initial explanation of why style matters in writing (too): Continue reading →

Marketing translation: 5 revision tips for smooth results

The revision step is a key one in the translation flow, even more so in the case of marketing and promotional texts.

Over the years, revision jobs have taken on a significant share of my overall workload and I think the following are some key points worth keeping in mind when addressing checking jobs. Continue reading →